Salesforce Business Analyst 

Virtual Summit

The ONLY conference FOR and BY Salesforce Business Analysts

November 5-12, 2021

Why Attend? 

👉Inspiration: ​​Hear from working Salesforce Business Analysts with insight on what the role entails and how to be successful.

👉Education: Unsure about eliciting requirements, creating documentation or writing user stories? Get mini-workshops on techniques used by working Salesforce BAs.

👉Agility: New to Agile methodology and looking for tips on how to make it work for YOUR team and you as a BA? Get strategies and learn what's working for thriving Agile teams?

👉Professional Development: Hear advice on how to position and package yourself as a strong candidate for a new role!

Not Your Average Summit

There are a lot of Salesforce conferences, trainings, and workshops out there. So what makes this one different?

First, this summit was created specifically by a Salesforce Business Analyst FOR Salesforce Business Analysts. This isn’t general advice for anyone who’s interested in Salesforce. Every single presentation is specialized to help you in your day to day duties as a Salesforce BA and in your Salesforce Business Analyst career, making it more actionable than sorting through lots of general Salesforce technical or career sessions.

Best yet–it’s Free and 100% online! Everyone can’t make it to Dreamforce, regional or local events. And currently, large gatherings are discouraged. So you can still connect with the community and learn without compromising your safety or spending thousands on registration and travel.  

What to expect

The Fall 2021 Salesforce Business Analyst Virtual Summit runs from Friday November 5th to Friday November 12th with a variety of presentations to choose from each day. Access sessions anywhere with an Internet connection!


Presentations are 30-45 minutes in length and on-demand. The presentations will be available to view over the week thanks to generous sponsorship from GetFeedback!

Get Connected 

You’ll also have access to a private Facebook group for the Summit where we’ll be connecting to introduce ourselves and share goals and challenges before the summit starts and work together to determine our next steps in our Salesforce BA career once it kicks off!

Grab an All Access Pass

After registering, you can also upgrade to gain access to the All Access Pass. That means you’ll get 365 days of access to the video replays and MP3s to listen to Summit Sessions at your convenience or go back to rewatch. You won’t want to miss it!

Your Host: Toni V. Martin, ACBA & Salesforce MVP...

I’m a certified Salesforce Business Analyst and Salesforce MVP, and while I’ve been fortunate to work in consulting, as a contractor and as a corporate employee, throughout my time in the Salesforce ecosystem, I always wished there were more resources to help me do my job better.

I launched the Salesforce Business Analyst Virtual Summit to provide a forum for current and aspiring Business Analysts, Admins, Consultants, Architects and anyone who is interested in seeing greater success achieved on the Salesforce platform to learn best practices, hear from thought leaders and get insight from working Salesforce BAs who have overcome the challenges we all face! 


Is this only for Salesforce Business Analysts?

You don’t have to have the official title of Salesforce Business Analyst to gain value from this summit! If you work on Salesforce projects or aspire to become a Salesforce Professional, there’s something here for you.

When does the Summit take place? 

We’re kicking off on Friday November 5th and daily will run through Friday November 12th. Once you’re registered, you will receive a confirmation email, and your session access details will be provided closer to the 5th!

How long do I have to watch the Sessions? 

Thanks to our generous sponsor, GetFeedback, you can attend all Summit Sessions for FREE throughout the week beginning on November 5th – November 12th! If you would like access beyond November 12th, you’ll need to grab an All-Access Pass, which gives you access to the replay videos, speaker slides and any downloadable resources from our speakers.

Are the Sessions live? 

To avoid tech glitches, save our sanity, and keep things easy for the speakers, the presentations are pre-recorded and will be released at the scheduled time. You can feel free to interact and post your comments and thoughts on the session pages!

Are you still looking for speakers?

All of our speakers for this summit have been hand-picked and our slots are currently full. However, we’re open to additional affiliates or potential speakers for the next Summit, taking place Spring 2022. If you’re interested in affiliate details email

I have a question I don’t see here…

No problem! Shoot an email over to and we’ll get back to you within 2 business days.

Say Hello to our Speakers

We’ll be announcing speakers shortly, stay tuned!